Leela • January 21, 2013

The Indigenization of Thai Restaurants Overseas: Part One – American Fast Food Chains in Thailand

thailand kfc green chicken fried chicken

Originally, this was supposed to be a short post about KFC Thailand’s fried chicken with green curry sauce, how funny the advertisement for this same menu offering at KFC Malaysia is (“So authentic even the Thais want it“), and how surprised I am to have found recently that it is quite good [1]. But after having […]

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